New Feather Film Festival

New Feather Film Festival is a new Chinese film festival designed to shed a light on young film talents and promote their works to a higher level in the current Chinese film industry. Our goal in creating the visual identity was to combine the visual presentation of the fresh energy of young talents and the sense of elevation and flight, which are the keywords that respond to the title of this film festival. I designed sets of thin elegant lines of bird wings in their soaring flight as a key visual. Designed while at Lava Beijing. (Unfortunately, this film festival has been canceled due to the pandemic right before its premiere in 2020). Designed at Lava Beijing.