The Five

2022
Label Design

Mysterlee Brewing Co. located in Mapo, Seoul is a crafted beer brewery and restaurant loved by many locals and beer geeks for great food and their venturous spirit to brew unique and tasty beer for our fellow beer lovers.

For Mysterlee 5th anniversary's special launch, we designed the new beer label for very unique and 'maniac' Wild Saison and Triple IPA. Since the nature of it being a special anniversary beer, we needed the label to be something unique and symbolic to commemorate this event. So we decided to come up with a visual icon to design the label with:

The mix of 'black suit and tie' signature look from Tarantino films 'Pulp Fiction' and 'Reservoir Dogs', which is an iconic look of an mysterious yet elegant scoundrel, with the heads of five zodiac animals to refer to the last five years including 2022: the tiger, which appears to be a mythical creature from urban fairytale to become the unique symbol for Mysterlee's 5th anniversary.